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How, What, Why: PR Tips for Startups and Businesses

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What’s in this download?..

PR is one of the most vital ingredients of the marketing mix but also often the least understood.

In a new age where the lines between social media, PR, marketing and advertising are becoming increasingly blurred it’s easy to believe that you can do without PR. Far from sending out press releases and chatting to journalists, when implemented correctly PR can manage your company profile, protect you from crisis and have real impact on your business objectives.

In this ebook we will explore;

  • The six myths about PR we need to debunk
  • 10 questions you must ask your prospective PR agency
  • How to pick the perfect PR agency for your business
  • The merits of inhouse PR vs. emplying an agency
  • How to use PR to attract investment to your business
  • How to measure the success of PR; setting KPIs and measuring impact.
  • 10 common mistakes to avoid when hiring a PR agency

Our ebook has been written by a host of experts in the field of Consumer PR, Crisis Management, and B2B PR to give you a unique insight into communications strategy.