Consumer PR

We have expertise in

Brand development

One of the biggest challenges facing any brand is ensuring that they stay front of consumers’ minds and that their brand recognition doesn’t deplete over time.

PR is a key way to maintain high brand awareness and we have worked with many brands that have set us this objective. Brands evolve over time and it’s important that PR campaigns do too.

We pride ourselves on delivering creative, ever evolving campaigns that respond to the needs of the brand and talk directly to the consumer.

Consumer Launches

At PHA we know that launching a consumer product or service requires understanding of the business and a wide knowledge of the media and consumer.

We work with all clients to develop a strategy that we know will not only generate media awareness, but will also deliver to the bottom line. The launch of a product or service is a crucial time for any business and ensuring you have the right PR team in place to support you is vital.

Integrated campaigns

No two PR campaigns are the same and with the ever changing media landscape we ensure that the campaigns we run for clients are integrated and reach out to all aspects of the media.

Whether using video, imagery or written content there are many ways to promote a product or service and we have the expertise to deliver. We will work with you to devise a campaign that reaches out to your consumer, ensuring a successful, integrated campaign.

Product PR

Taking a product to market is a significant task for any brand. We have experience of working with a number of consumer brands on new product launches and also in managing and maintaining the profile of existing products.

Product placement should be at the heart of any product based campaign and at PHA we will deliver this as standard, but also supplement with feature placement and other supporting activity such as events, journalist engagement, blogger reviews and celebrity endorsement to create a truly integrated campaign.

Food and Drink Pr Product Launch Nutri Blitzer JML

JML Nutri Blitzer

Our Food and Drink PR team launched the Nutri Blitzer product for JML using an integrated campaign. We worked with Olympic Gold Medallist James Cracknell.

Ann Summers

Ann Summers

We managed and delivered a campaign to find a new 'real woman' to become the face and body of the brands lingerie collections.

bb1

Bibbidi Bobbidi Boutique

Launching Bibbidi Bobbidi Boutique Frozen experience exclusively available at Harrods. Driving bookings to the Boutique over the crucial Christmas period

Kaleidoscope Fashion and Beauty Pr Case Study

Kaleidoscope

Developed a creative event concept for fashion e-tailer Kaleidoscope resulting in widespread media attendance, new media relationships and press coverage

  • What is consumer PR, and how can it support my business?

    What is consumer PR, and how can it support my business?

    Consumer PR is focussed on raising awareness of a brand, business, or industry professional, within a specific customer base. An effective PR strategy has the ability to gain trust and credibility with the consumers you specifically want to target. Investing in PR can help to develop your brand messages and core values while also underpinning and promoting any other marketing activity you have planned. If you integrate all of your communications with PR, you can ensure consistent messages are being delivered across your various channels.

  • Which sectors fall under the consumer PR bracket?

    Which sectors fall under the consumer PR bracket?

    At PHA our consumer PR experience spans a range of sectors including fashion, beauty, homes & interiors, events, food & drink, charity and lifestyle. We regularly work with big brand household names, as well as niche, specialist brands.

  • What do you mean by ‘fully integrated’ campaign?

    What do you mean by ‘fully integrated’ campaign?

    A fully integrated PR campaign ensures consistent brand messaging across all your communication channels including print and broadcast PR, social media, online PR, advertising, and marketing activity, so they reinforce and support each other. At PHA we take the time to really get to know your business so we essentially become an extension of your in-house team. We regularly work closely with in-house teams, as well as third-party agencies to implement our clients’ communications strategy across the board and to ensure consumers are targeted with the appropriate key messages. Thus ensuring any campaign is fully integrated across all communication channels.

  • Our company has never contemplated PR before, will this pose a problem?

    Our company has never contemplated PR before, will this pose a problem?

    It’s not unusual for a business to be wary of PR in the first instance. It requires a lot of trust between you the client, and the agency you select to work with. At PHA we regularly work with brands who have never had PR support, or are launching their product or service to the consumer market for the first time. We will act as your consultants, guiding you through the process and advising you on the best strategy to build your brand with the right audiences.

  • I would like to raise the profile of my business rather than a product, is this possible?

    I would like to raise the profile of my business rather than a product, is this possible?

    At PHA we are experienced in working with businesses and industry leaders who want to raise their profile, as well as that of their brand or products. We use our top-level media contacts to secure interview and commentary opportunities for our clients across the media spectrum including national, broadcast, online, trade, specialist and regional Press.

  • I'm a consumer brand but I only need PR support with specific projects, is this something PHA can help with

    I'm a consumer brand but I only need PR support with specific projects, is this something PHA can help with

    We are happy to work with our clients on specific launch or seasonal projects as well as longer term retained activity. We can also provide assistance to brands and businesses who have their own internal PR team but would like additional support around the time of a specific campaign.

  • I want to launch my product to the consumer marketplace, how can PHA media help me do this?

    I want to launch my product to the consumer marketplace, how can PHA media help me do this?

    At PHA we have vast experience in launching new products to market and helping them to become established brand names. We would work with you to clearly identify your key messages and objectives, in order to put together a tailored launch strategy for your business or brand that will raise awareness and develop consumer trust and engagement. In addition to this we would recommend a longer-term strategy to ensure your key messages are consistently brought to the customer so they continue to feel the excitement and connection with the brand they initially felt at launch.

  • What are the benefits of working with a specialist team like PHA?

    What are the benefits of working with a specialist team like PHA?

    Working with a specialist agency like PHA will ensure your brand is successfully navigated through a crowded market place. We have extensive contacts within the consumer media landscape, and we will use these, alongside our knowledge of the consumer sector, to help your brand to make an impact with your customer market. We have a proven track record in working with some of the UK’s leading consumer brands, and we understand each of the tactical elements that will generate the most cut through, so you gain the edge over your competitors and see results across your bottom line.

  • What results can I expect from hiring an external PR agency to run my consumer PR campaign?

    What results can I expect from hiring an external PR agency to run my consumer PR campaign?

    Engaging an external PR agency can help to ensure your brand or business receives the media exposure you deserve, while delivering an integrated strategy which will engage with your target consumers. At PHA we immerse ourselves in each campaign to provide constant energy, passion, enthusiasm and knowledge to our clients. We have vast experience in achieving high quality press coverage across consumer media, which we strive to achieve for every client. To keep our clients fully updated on our activity, we also produce weekly and monthly reports with details of each element of activity taking place, and what achievements we are working towards.

  • How will you measure success?

    How will you measure success?

    By identifying clear KPIs with our clients at the outset, we can monitor the success of our campaigns right the way through our activity. This means that the results we are working to achieve are clear for all.

Who we work with

  • Zenith
  • Cauli Rice
  • My Little Box
  • Toy Store
  • DAPPAD
  • Ann Summers
  • Teodosia Lloyd
  • Dolly Lloyd
  • LaplandUK
  • BrandAlley
  • SWD Fashion
  • Woodland Ways
  • Tasty Little Numbers
  • Swing Patrol
  • Purple Bricks
  • Prestige
  • Nubeginnings
  • Nicky Clarke
  • Neville
  • Hervia
  • Delimano
  • Smiffys
  • Dormeo
  • LighterLife
  • Kaleidoscope
  • JML
  • Ideal World
  • Hello Magazine Monthly Fashion
    Hello Fashion
  • Disney
  • PurePackage
  • Breville
  • Berkeley
  • Bibbidi Bobbidi Bout...
  • 1870

Testimonials

“The team at PHA have worked seamlessly with the in house press department at Ann Summers for a number of years on a variety of projects including store launches, product launches, TV documentaries and a variety of campaigns. The team have always delivered strong results and provided real expertise and understanding of our brand and the media landscape. They are a pleasure to work with and without doubt one of the best PR agencies we have ever partnered with.”

Sophie Barton, PR Manager Ann Summers

“PHA Media are a pleasure to work with! They understand our brand strategy and consistently gain strong coverage, improving year on year results. The team are incredibly proactive, and respond quickly to last minute opportunities for the brand. They are the perfect extension to our marketing team and the best PR agency I have worked with.”

Clare Misra Burns, Marketing Manager, Nicky Clarke Electricals

Our Tweets