Consumer PR

We have expertise in

Brand development

One of the biggest challenges facing any brand is ensuring that they stay front of consumers’ minds and that their brand recognition doesn’t deplete over time.

PR is a key way to maintain high brand awareness and we have worked with many brands that have set us this objective. Brands evolve over time and it’s important that PR campaigns do too.

We pride ourselves on delivering creative, ever evolving campaigns that respond to the needs of the brand and talk directly to the consumer.

Consumer Launches

At PHA we know that launching a consumer product or service requires understanding of the business and a wide knowledge of the media and consumer.

We work with all clients to develop a strategy that we know will not only generate media awareness, but will also deliver to the bottom line. The launch of a product or service is a crucial time for any business and ensuring you have the right PR team in place to support you is vital.

Integrated campaigns

No two PR campaigns are the same and with the ever changing media landscape we ensure that the campaigns we run for clients are integrated and reach out to all aspects of the media.

Whether using video, imagery or written content there are many ways to promote a product or service and we have the expertise to deliver. We will work with you to devise a campaign that reaches out to your consumer, ensuring a successful, integrated campaign.

Product PR

Taking a product to market is a significant task for any brand. We have experience of working with a number of consumer brands on new product launches and also in managing and maintaining the profile of existing products.

Product placement should be at the heart of any product based campaign and at PHA we will deliver this as standard, but also supplement with feature placement and other supporting activity such as events, journalist engagement, blogger reviews and celebrity endorsement to create a truly integrated campaign.

Food and Drink Pr Product Launch Nutri Blitzer JML

JML Nutri Blitzer

Our Food and Drink PR team launched the Nutri Blitzer product for JML using an integrated campaign. We worked with Olympic Gold Medallist James Cracknell.

Ann Summers

Ann Summers

We managed and delivered a campaign to find a new 'real woman' to become the face and body of the brands lingerie collections.

bb1

Bibbidi Bobbidi Boutique

Launching Bibbidi Bobbidi Boutique Frozen experience exclusively available at Harrods. Driving bookings to the Boutique over the crucial Christmas period

Kaleidoscope Fashion and Beauty Pr Case Study

Kaleidoscope

Developed a creative event concept for fashion e-tailer Kaleidoscope resulting in widespread media attendance, new media relationships and press coverage

  • What is consumer PR?

    What is consumer PR?

    Consumer PR is a means of communicating with the media for a brand, business, or industry professional.

  • How does consumer PR work?

    How does consumer PR work?

    An effective PR strategy has the ability to gain trust and credibility with the consumers you specifically want to target. Investing in an integrated PR campaign will help to develop your brand messages and core values while also underpinning and promoting any other marketing activity you have planned.

  • What sectors does consumer PR include?

    What sectors does consumer PR include?

    Consumer PR spans a range of sectors including fashion, beauty, healthcare, charity, homes & interiors, events, food & drink, and lifestyle. The campaigns can include everything from product or feature placement and wider brand profile pieces to celebrity endorsement and online influencer engagement.

  • Is consumer PR still relevant?

    Is consumer PR still relevant?

    To achieve an effective and truly integrated (or ‘360’) consumer campaign, PR is essential. Consumer PR complements and amplifies all other communications to ensure overall brand awareness is heightened for the target customer.

  • How are results measured in consumer PR?

    How are results measured in consumer PR?

    By identifying clear KPIs at the outset, success of any campaign can then be monitored right the way through the activity.

  • I'm a consumer brand but I only need PR support with specific projects, is this something PHA can help with

    I'm a consumer brand but I only need PR support with specific projects, is this something PHA can help with

    We are happy to work with our clients on specific launch or seasonal projects as well as longer term retained activity. We can also provide assistance to brands and businesses who have their own internal PR team but would like additional support around the time of a specific campaign.

  • Should I be using a ‘fully integrated’ approach to consumer PR?

    Should I be using a ‘fully integrated’ approach to consumer PR?

    A fully integrated PR campaign should be used as standard, ensuring consistent brand messaging across all your communication channels including print and broadcast PR, social media, online PR, advertising, and marketing activity, so they all reinforce and support each other.

  • Are digital campaigns more important than traditional consumer PR?

    Are digital campaigns more important than traditional consumer PR?

    It is more important than ever to have visibility for your brand within the digital space. However, it is still important to ensure your campaigns are well-rounded, which will always include traditional print media.

  • How much does consumer PR cost?

    How much does consumer PR cost?

    Throughout the PR industry costs vary dramatically. A good PR agency will create a bespoke package for each individual client based on what the campaign involves and what results will be achieved.

  • Can I use consumer PR for a short term project?

    Can I use consumer PR for a short term project?

    Consumer PR campaigns can be tailored for specific launches or seasonal projects as well as longer term retained activity. Assistance can also be provided for brands and businesses who have their own internal PR team but would like additional support around the time of a specific campaign.

Who we work with

  • Disney
  • Ann Summers
  • Christopher Ward Logo PR Agency London
    Christopher Ward
  • JML
  • LaplandUK
  • Zenith
  • Cauli Rice
  • My Little Box
  • Toy Store
  • DAPPAD
  • Teodosia Lloyd
  • Dolly Lloyd
  • BrandAlley
  • SWD Fashion
  • Woodland Ways
  • Tasty Little Numbers
  • Swing Patrol
  • Purple Bricks
  • Prestige
  • Nubeginnings
  • Nicky Clarke
  • Neville
  • Hervia
  • Delimano
  • Smiffys
  • Dormeo
  • LighterLife
  • Kaleidoscope
  • Ideal World
  • Hello Magazine Monthly Fashion
    Hello Fashion
  • PurePackage
  • Breville
  • Berkeley
  • Disney Logo PR Agency London
    Disney
  • Bibbidi Bobbidi Bout...
  • 1870
  • City Hypnosis Logo PR Agency London
    City Hypnosis
  • FireStar logo PR Agency London
    FireStar
  • Women in Retail Logo PR Agency London
    Women in Retail
  • JD Women
  • Shark Ninja

Testimonials

“The team at PHA have worked seamlessly with the in house press department at Ann Summers for a number of years on a variety of projects including store launches, product launches, TV documentaries and a variety of campaigns. The team have always delivered strong results and provided real expertise and understanding of our brand and the media landscape. They are a pleasure to work with and without doubt one of the best PR agencies we have ever partnered with.”

Sophie Barton, PR Manager Ann Summers

“PHA Media are a pleasure to work with! They understand our brand strategy and consistently gain strong coverage, improving year on year results. The team are incredibly proactive, and respond quickly to last minute opportunities for the brand. They are the perfect extension to our marketing team and the best PR agency I have worked with.”

Clare Misra Burns, Marketing Manager, Nicky Clarke Electricals

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