Crisis Management & Reputation PR

We have expertise in

Crisis Management

Crises come in many forms. Handling them requires ability, strategic thinking and calm authority.

PHA Media is one of the UK’s leading crisis management PR agencies, boasting unrivalled experience in dealing with all types of crisis situations including: consumer issues; data breaches, litigation, company restructuring, corporate crisis issues, employee disputes and tribunals, criminal proceedings, regulatory issues, safety breaches, major planning disputes, and government/political situations.

We help formulate and execute crisis plans, engage with stakeholders and communicate messages effectively in order to stave off or minimise threats.

Our crisis team does not operate in a PR bubble. As well as its unrivalled media contacts book, it prides itself on keeping its finger on the pulse of public opinion.

Reputation Management

The act of entering a potential business partner’s name into Google is the first step of due diligence – chances are it’s been done before you even turn up to the meeting.

A quick Google search can make or break a business deal.

PHA Media is skilled in the art of repairing and managing reputations for corporates and individuals.

On-going issues, if not dealt with effectively, can destroy brands and companies, particularly in the age of the internet. A quick Google search can make or break a business deal. One negative story can quickly spread around the internet while misleading blogs, social media activity and videos can plague businesses for years if not dealt with effectively.

Our work involves planning and implementing multi-channel strategies, implement and executed with impact to help defend, maintain and then improve the public image of the clients we work with.

Crisis Communications Planning

Planning an effective response to crises looming large on the horizon is a vital investment in time.

Receiving trusted PR advice in the build-up to scenarios which can develop will help not only assess but deal with any pending impact.

How the media perceives a company can be influenced from the very first phone call it makes to its media team or chief executive.

PHA Media is skilled in advising companies on how to plan for crises in advance, drawing up these plans and then implementing them when needed.

This includes risk assessment and analysis, preparing statements and spokesmen, and giving expert overview in how the company will be perceived.

Crisis Media Training

When a crisis strikes, it is the media performance of the CEO or senior directors which will be most heavily scrutinised.

Showing calm leadership in front of the cameras, in an interview or when meeting the press pack is vital.

The ability to deal with the media, to effectively deliver messages when under fire, can directly impact on a company’s value and longevity.

PHA Media operates one of the most effective media training programmes in the country, using seasoned broadcast journalists, former tabloid and broadsheet reporters and editors, in order to give the most impactful training.

Our half or full-day sessions have helped train leaders in listed companies, international brands and growing businesses, in dealing with the toughest media in the world.

Qatar World Cup 2022

Qatar World Cup 2022

The bid committee for the Qatar 2022 football World Cup hired PHA Media for reputation management, when initially faced with adverse publicity in 2011

Milan Mandaric

Milan Mandaric

Milan Mandaric, entrepreneur and football club chairman, saw his personal reputation come under threat and was bombarded by unwanted media attention

Statues Of Justice

Criminal Bar Association

A PR led campaign working with a professional body against legal aid cuts, winning public support and securing significant government concessions.

  • We’re amidst a PR crisis and we need help NOW! Should I say “no comment” on the phone?

    We’re amidst a PR crisis and we need help NOW! Should I say “no comment” on the phone?

    No, ask a colleague to take a message and the full details of the enquiry and form a plan of action. Get the facts, do not be rushed into saying anything, even “no comment” which will often be taken as confirmation that the story is true.

  • What should I tell the wider company and frontline employees to do/say in the event they are confronted about this?

    What should I tell the wider company and frontline employees to do/say in the event they are confronted about this?

    All companies have ways of dealing with media enquiries, that is a fact of life in modern businesses. You should tell your colleagues to remain calm and explain they are not dealing with press/media enquiries but can take a message if required. It’s about going through the correct channels, which most journalists will respect.

  • How long will it take to clean this up?

    How long will it take to clean this up?

    It very much depends on the situation and how it is handled from minute one. Reacting in the correct way, with a calm, measured and professional response, and taking into account all factors, is the approach to adopt. Many crises are prolonged by choosing the approach, and by leaping into the situation. Follow-up work is often vital to completely dealing with a crises and an important factor in the PR process is knowing when to start getting on the front foot.

  • Do you offer crisis management for social media?

    Do you offer crisis management for social media?

    Yes, this is a vital component of Crisis PR. PHA has a fully fledged team of social media experts who work within the crisis team. We offer high-tech monitoring and response as part of our skills and would be delighted to discuss further.

  • How much experience do you have in Crisis PR and reputation management?

    How much experience do you have in Crisis PR and reputation management?

    PHA Media is a market leader in Crisis and Reputation management and has advised countless clients ranging from corporates, individuals, celebrities, football clubs and even sovereign states. Between them the crisis team has more than 100 years of experience in national print journalism and have contacts throughout the media, including national, regional and local.

  • Is it possible to remove offending blog posts online?

    Is it possible to remove offending blog posts online?

    Very often the answer is yes – but each case is different and it depends on which rules/laws are being infringed upon. It is about knowing these rules and knowing who to contact in light of a potential breach.

  • Can you help us shape a crisis communications plan?”

    Can you help us shape a crisis communications plan?”

    Dealing with the crisis should be first on the list of action. But often, both can be considered to run at the same time.

  • Can and/or should I take legal action against those responsible?

    Can and/or should I take legal action against those responsible?

    After hearing of your requirements and possible scenarios, PHA Media can help draft, shape and finalise the crisis communications plan.

  • What does a crisis communications plan involve?

    What does a crisis communications plan involve?

    It involves analysing where crises could strike and forming a plan outlining how the company will deal with those eventualities. It will outline responses, who from the company is involved and pulls together the necessary facts.

  • What about a super injunction? How is it different from a normal injunction?

    What about a super injunction? How is it different from a normal injunction?

    A super injunction, as they became to be called, refers to an injunction where the party applying for the injunction and other parties remain anonymous. It can also refer to a situation where the existence of the injunction is not even known about. Super-injunction was a much reported term in the media around 2010 but the term is less frequent now. Anecdotally, lawyers are now less keen to pursue super-injunctions.

  • Do you have any examples of specific incidents or clients you’ve worked with I may have heard of?

    Do you have any examples of specific incidents or clients you’ve worked with I may have heard of?

    As mentioned, PHA deals with corporates, sports stars, celebrities and other types of organisations. We operate with many on a confidential basis but would be more than happy to discuss case studies which are a permitted to talk about.

  • What is the difference between Crisis PR and reputation management?

    What is the difference between Crisis PR and reputation management?

    This is a common question. Crisis PR is far more immediate although it must be stressed most crises can and should be planned for. Reputation Management is more of an on-going process which can bring into play various platforms during a longer-period in order to achieve the desired effect.

  • My business/profile’s image in the public eye is fine, why should I invest in reputation management?

    My business/profile’s image in the public eye is fine, why should I invest in reputation management?

    Reputation management can also bring into play the maintenance and improvement of a company image but it could be that your situation is better suited to a positive PR campaign. We would be able to assess those needs following discussion. However, it must be pointed out here the key word is ‘invest’ – reputation management is an investment in your company’s on-going health, stability and growth.

  • Do you offer media training for your clients?

    Do you offer media training for your clients?

    PHA offers comprehensive media training and has several options available. Even seasoned performers can often be under-prepared for the glare and intensity of a media organisation on the hunt for a story. Our training is overseen by ex-journalists who know the pitfalls of giving a bad interview. Preparation and training is key.

  • Should we have a crisis communications plan in place just in case for the future?

    Should we have a crisis communications plan in place just in case for the future?

    Crisis planning is incredibly important so in short, the answer is yes. It is far better for your core team to know how to respond should a crisis strike. Crises are often made worst by poor leadership and bad decision making in the early moments. Having a plan in place will be the difference.

  • We had no crisis communications plan in place and something very bad has just happened. Can you help us get a plan in place ASAP? And how long will it take?

    We had no crisis communications plan in place and something very bad has just happened. Can you help us get a plan in place ASAP? And how long will it take?

    We can respond and work alongside you as soon as required. Our team will need a thorough and clear briefing of the situation. Fast, effective response is one of the key issues involved with crisis PR.

Who we work with

  • Milan Mandaric
    Milan Mandaric
  • Qatar 2022
    Qatar World Cup 2022...
  • Criminal Bar Association
    Criminal Bar Associa...

Testimonials

PHA has a unique understanding of the media industry and its operations. Phil Hall and his team have worked closely with us on a number of occasions to devise a complementary PR and legal strategy to stop or prevent the spread of damaging allegations, or private and confidential information, in the press and on the web. They are true experts. They tell clients what they need to hear rather than what they want to hear.

Chris Hutchings, Partner, Hamlins, LLP

Lawyers don’t advise clients in a vacuum. They have to consider the media interests that may impact on their clients at all times. PHA Media are the ideal agency for lawyers looking to partner with a public relations agency to add value to the service they offer their clients. PHA Media understand the needs of lawyers and their clients better than anyone and have experience of dealing with communication issues at every stage of the legal process.

Magnus Boyd, Partner, PSB Law

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