What we do
We know how to effectively communicate both new and established brands within the fashion and beauty industries.
We have over 10 years of experience working with leading fashion and beauty labels. We drive brand awareness and generate hard hitting media coverage in order to achieve your goals.
Our approach is creative, dynamic and result-driven. We work efficiently and effectively to make the most of your budget and achieve the desired results.
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We have expertise in
Launching New Fashion & Beauty Brands
We know how to generate a buzz around a new brand. We’re experts in launching products into both the fashion and the beauty markets. Our in depth knowledge and experience allows us to create impactful campaigns.
Fashion & Beauty Product Placement
One of the most successful ways of getting a fashion or beauty brand in front of the consumer is through product placement. We work tirelessly to ensure that our contact book works hard for our clients to deliver sustained widespread media coverage.
Our campaigns include feature placement, journalist engagement, blogger reviews and celebrity endorsement so that we can deliver a fully integrated campaign.
Engaging with Influencers
The UK consumer is undeniably influenced by celebrities. Whether it’s a high profile vlogger, an Instagrammer or an A-list star. It’s important for fashion and beauty brands to interact and engage with the celebrity world to benefit from this influence.
We have strong relationships with high profile celebrities and key online influencers. We are consistently securing opportunities for our clients such as:
- Celebrity dressing, make-up/hair appointments before red carpet events
- Arranging VIP appearances
- Endorsement, quotes & testimonials
- Long term partnerships & brand ambassador programmes
We’re experts in forecasting upcoming trends in the fashion and beauty industries. We possess a detailed knowledge and understanding of the industry and regularly attend trade exhibitions, industry events, ready-to-wear and couture fashion week as well as awards ceremonies and high profile events. We utilise this knowledge to ensure that we align our clients with these trends within the UK media.
Our Case Studies
Who we work with
PHA played an integral role in the PR and management of our Model Search campaign and generated a high level of coverage which we were delighted with. Their hard work, creativity and strong media contacts played a key role in the success of this campaign.
PHA Media are a pleasure to work with! They understand our brand strategy and consistently gain strong coverage, improving year on year results. The team are incredibly proactive, and respond quickly to last minute opportunities for the brand. They are the perfect extension to our marketing team and the best PR agency I have worked with.