Fashion & Lifestyle PR

  • Amy Willerton - BrandAlley
  • Disney
  • Fashion & Lifestyle
  • Fashion & Lifestyle | Kaleidoscope
  • Neville
  • Ann Summers
  • Liam
  • Chicken Lunch

We have expertise in

Brand Awareness

Whether you are a new brand launching to the market or an established brand, having high brand awareness among your target consumer is key.

We have experience of delivering on-going PR campaigns that ensure clients receive regular, high profile press coverage that ensures their brand is always front of consumers mind.

Our creativity and knowledge of our clients allows us to generate creative ideas which lead to delivery of regular coverage helping to maintain the visibility of our clients in the Press.

Consumer Product launches

We understand that when any brand launches a new product or collection it’s a highly pressured time where results need to be seen immediately.

We have worked with a large number of brands from the fashion, beauty, food and consumer sectors on product launches and have delivered versatile and innovative campaigns to ensure that these launches are successful.

As a department, we pride ourselves on having close working relationships with all our clients, ensuring that we understand the business objectives and deliver a PR campaign in line with these.

Fashion PR

With experience of working with a variety of fashion brands, our knowledge of the fashion and retail sector is second to none.

We have built a contact book filled with key fashion journalists and understand what is needed to launch a fashion brand and also how to maintain consumer and media interest for established brands.

Whether you are an online e-tailer or a bricks and mortar retailer, we know how to work with fashion businesses and generate campaigns that directly talk to your target consumer.

Lifestyle PR

Our expertise stretches across the lifestyle sector, with the team having wide reaching experience of working with brands that focus on enhancing and becoming part of their consumers lifestyles.

With experience working within the food, diet, fitness, beauty or services sectors we have a strong understanding of how to deliver focused PR campaigns.

Our versatility as a department means that we can create PR campaigns that target a tailored set of lifestyle media that truly fits with a client’s brand identity.

Ann Summers

Ann Summers

Following on from a successful rebrand in 2011, Ann Summers launched a nationwide search to find a new face of their brand for the 2012 Valentines campaign



BrandAlley wanted to create an big buzz this year with a garden designed by leading gardener Paul Hervey Brooks at the Chelsea Flower Show.

Paul Weller

Paul Weller for Pretty Green

Pretty Green collaborated with fashion and style icon Paul Weller for two capsule collections, for which PHA were assigned to instigate a specific campaign.

Pure Package Bag

The Pure Package

The Pure Package is London’s premier gourmet food delivery service and is loved by A’ list celebrities and discerning Londoners alike.

Who we work with

  • Ann Summers
    Ann Summers
  • Kaleidoscope
  • Ideal World
    Ideal World
  • Nicky Clarke
    Nicky Clarke
  • Bingo Lotto
    Bingo Lotto
  • The Pure Package
    The Pure Package
  • English Cheesecake Company
    English Cheesecake C...
  • Balance Box
    Balance Box
  • Diet Chef
    Diet Chef
  • Disney Interactive
    Disney Interactive
  • Gift Library
    Gift Library
  • Blooming Marvellous
    Blooming Marvellous
  • Breville
  • Goddiva
  • Innocent
  • LighterLife
  • BrandAlley
  • Dormeo Octaspring
    Dormeo Octaspring
  • Neville
  • NuBeginnings
  • Pretty Green
    Pretty Green
  • Tasty Little Numbers
    Tasty Little Numbers
  • Swing Patrol
    Swing Patrol
  • IVI


PHA Media are one of the best PR agencies we have worked with

The Pure Package

I knew straight away that PHA Media was the right choice for a PR agency.

English Cheesecake Company

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