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Food & Drink PR

We have expertise in

Food & Drink Launches

When launching a new product into the food and drink market, it is crucial to have a powerful strategy in place that will engage the media, consumer and industry insiders.

We create and implement successful launch campaigns that generate high profile coverage, increase consumer awareness and, ultimately, surpass your goals.

Integrated Campaigns

We know the importance of original and creative campaigns that excite the media. We work to draw attention to your brand whilst effectively communicating the key messages and product information.

Our fully integrated campaigns go one step further, utilising the undeniable influence of social media in today’s increasingly digital world. We ensure your campaigns reach the right online audience of influencers and maximise your coverage.

We deliver impactful campaigns including community management for all social channels, video content, infographics and online monitoring services.

Brand Partnerships

We increase your press exposure and drive consumer awareness by finding the right partner for your brand.

Our detailed knowledge of the movers and shakers in the industry, from online influencers, established chefs and restaurant critics is second to none. This, combined with our wide-ranging contacts, allows us to secure successful partnerships for our clients. We pride ourselves on seamlessly integrating these collaborations into our wide PR strategy to increase brand exposure within the media as well as directly to the consumer.

Food & Drink Product PR

We have worked with a number of food and drink brands to publicise their products to the UK market; from new launches to established brands looking to reinvigorate their profile within the media.

Our extensive contacts book and unrivalled knowledge of the sector means that we have the tools to deliver powerful product placement within all areas of the media, including the growing community of food bloggers and online influencers.  We will ensure that your product will get in the right people’s hands.

Cauli Rice Case Study Food and Drink PR

Cauli Rice

Launching the only retail-ready pack of Cauliflower rice to the UK market; we were brought on board to introduce the product and educate the media.

Pure Package London Fashion Week

The Pure Package & LFW

We were brought on-board to launch the recipe book – The Diet for Food Lovers – for The Pure Package in time for the crucial New Year period.

Tasty Little Numbers

Launching Tasty Little Numbers; the world’s first & only range of portion-controlled, multi-product ready-meals.

Silver Spring 1870

Great British drinks brand Silver Spring, enlisted the services of PHA to launch the newly rebranded 1870 mixer range.

Testimonials

‘PHA Media secured an unbeatable amount of high profile associations surrounding London Fashion Week which really elevated the brand and I was delighted with the results achieved’

Jennifer Irvine, The Pure Package

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