Healthcare PR

We have expertise in

Health product PR

We have worked with many businesses that have launched health products to the UK market.

Our approach to PR means that with the majority of our clients we develop with them not only a launch campaign but a post launch campaign, to ensure there is on-going awareness of the product after the launch.

Whether you are looking to target consumer or trade media with your product, we have a contact book that spans a wide range of media and allows us to deliver highly targeted, effective campaigns.

Health services PR

When promoting a health service we understand that education and experience of the media and consumer is key.

We work closely with clients to fully understand what their service offers and suggest how best to communicate this to the media and consumer.

This is likely to be a multifaceted approach using case studies, expert commentary, journalist meetings, experiential activity and events.

Using such an approach allows us to communicate with a wide range of media, ensuring our clients’ services are always front of the media and consumers’ minds.

Brand awareness

With any health brand it’s crucial to ensure on-going consumer awareness of the product or service available.

We have vast experience of delivering on-going PR campaigns for clients guaranteeing regular and relevant media coverage.

We work closely with our health clients to ensure the correct messaging flows through all our activity so that the media and consumer truly understanding the offering. Our creative thinking allows us to deliver ideas that keep campaigns fresh and of interest to the media, a crucial element of maintaining market share.

Profile Raising / Voice of the Industry

Health PR focuses largely on education of both the press and the consumer. We work closely with our health clients to establish a trusted and respected voice and personality that allows the message surrounding the business to be communicated in an effective way.

Many of the health clients we work with are either already associated with highly respected clinicians, or are looking to associate with such an individual.

We have the expertise to work with these experts and also source experts to effectively give health clients a voice in the relevant media.

Elleven Dental Case Study | PHA Media

Elleven Dental Website

Elleven dental website was designed and developed to allow simple UX and to show how they are dedicated to providing the very best dental care.

LighterLife

LighterLife

LighterLife is one of the UK's most successful weight loss brands. PHA Media devised an all-encompassing strategy

Karidis Clinics

Karidis Clinics

PHA Media helped to establish Mr Karidis as the media’s go to expert for cosmetic surgery expert commentary pieces.

Breakthrough Cancer

Breakthrough Breast Cancer

Breakthrough Breast Cancer launched a new fundraising campaign called Breakthrough Booby Birds.

  • Why do I need a specialist healthcare PR team to run my campaign?

    Why do I need a specialist healthcare PR team to run my campaign?

    Working with a specialist healthcare PR team provides you with access to a thorough knowledge of the healthcare industry which will ensure your messages cut through and ultimately win attention with the right target audiences. With a strong background in working with some of the UK’s leading health brands, at PHA we understand each of the tactical elements that create a strong healthcare campaign, so we can generate the results you need.

  • How is running a healthcare PR campaign different to running a general consumer campaign?

    How is running a healthcare PR campaign different to running a general consumer campaign?

    Running a healthcare PR campaign requires a deep understanding of consumer behaviour specifically within the health market, and perhaps most importantly the key components that gain consumer trust and create credibility within the industry. In order to achieve such trust and credibility each brand we work with requires a targeted, strategic approach. With this in mind we take the time really get to know the specialist nature of our health clients so we can effectively communicate the important key messages to consumers through the Press.

  • Which specialist areas within healthcare does PHA cover?

    Which specialist areas within healthcare does PHA cover?

    Our healthcare experience spans a range of sectors including OTC health products, health-related technology, natural health, health retailers, health services, healthcare professionals, and even animal health.

  • I am a healthcare professional looking to raise my profile in the industry, how can PHA help?

    I am a healthcare professional looking to raise my profile in the industry, how can PHA help?

    At PHA we are experienced in working with industry leaders and professionals who want to raise their personal profile, as well as that of their company or brand. We are experts in monitoring and reacting to the news agenda, using our top-level media contacts to secure interview and commentary opportunities for our clients across national, broadcast, trade and regional Press.

  • Would PHA be able to handle crisis communications for my organisation?

    Would PHA be able to handle crisis communications for my organisation?

    PHA Media is a leader in UK Crisis and Reputation Management. We have the knowledge and expertise to provide strategic advice during a crisis, and can devise and execute strategic plans in order to communicate key messages effectively and minimise potential issues or risks to the reputation of your business or brand.

  • Does PHA have a good knowledge of the regulatory processes of the MHRA?

    Does PHA have a good knowledge of the regulatory processes of the MHRA?

    As healthcare specialists we make it our business to keep our finger on the pulse with the way the Medicines and Healthcare products Regulatory Agency (MHRA) works, and the safeguards they put in place to protect public health.

  • I need support with a one-off launch project, is this something PHA can help me with?

    I need support with a one-off launch project, is this something PHA can help me with?

    We are happy to work with our clients on a specific launch or seasonal projects as well as on a retained basis.

  • Does PHA have good contacts within the trade pharmacy magazines, as well as consumer health press?

    Does PHA have good contacts within the trade pharmacy magazines, as well as consumer health press?

    Targeting the health trade titles with news and developments is key to heightening the profile of a health brand amongst pharmacies, retailers, and prominent figures within the health industry. Our journalistic roots and extensive contacts in the national, consumer health, and trade Press mean we can secure high-profile coverage for our clients in a range of media targets leading to powerful exposure, and a well-rounded health campaign.

  • Can PHA help me manage a social media campaign alongside print and broadcast PR?

    Can PHA help me manage a social media campaign alongside print and broadcast PR?

    PHA can provide additional Social Strategy support across social media channels, helping to develop strategic campaigns, maximise best practise and to expand the existing social footprint through new channel development, key influencer engagement, content generation and new innovations.

  • How will I know if the campaign has been a success?

    How will I know if the campaign has been a success?

    All of our PR activity is monitored against strict KPIs which are agreed with our clients at the start of the campaign so the results, along with the return on your investment is clear.

Who we work with

  • Socialities
  • elleven
  • HealthExpress
  • IVI
  • Karidis
  • LighterLife
  • Nicoccino
  • Skycig
  • TAMPAP
  • Streamline
  • The Private Clinic
  • VIAVI
  • WellMan

Testimonials

"We have worked with PHA for a number of years, and have found them to be the most reputable PR firm we have ever worked with! They are passionate about our company and easy to work with. They do what they do really well!"

Dr Sameer Patel, Clinical Director of Elleven Dental

"We have worked with PHA media for over 3 years and in that time they have played an instrumental role in the growth of our business. PHA have been much more than just a PR agency, advising us not only on PR but also playing a key role in developing our marketing initiatives, developing our website and planning and hosting various patient events. As a business, we have seen a clear correlation between the work PHA do and new patients. The press coverage they secure us across print and broadcast media is always on message and of a high quality."

David Steene, Partner Streamline Surgical

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