Sport & Leisure PR

  • Hugo Boss | PHA Media
  • UFC | PHA Media
  • PureGym Buckingham Palace
  • Hugo Boss | PHA Media
  • Hugo Boss | PHA Media
  • UFC | PHA Media
  • Sport & Leisure
  • Sport & Leisure
  • Artemis Challenge
  • Sport & Leisure
  • Sport & Leisure
  • Sport & Leisure
  • Sport & Leisure
  • Sport & Leisure
  • Sport & Leisure
  • Sport & Leisure
  • Sport & Leisure
  • Hugo Boss | PHA Media
  • UFC | PHA Media
  • Football | PHA Media
  • Sport & Leisure
  • Rat_Race
  • Rat-Race_finish

We have expertise in

Sports event PR and onsite media management

We have a vast range of experience when it comes to implementing PR strategies to support major sporting events, both in the build-up to an event to help drive awareness and attendance levels, and by providing onsite media management to ensure the smooth running of the media operation from start to finish.

Our clients range from mass participation events like Tough Guy, through to international sporting spectacles such as the UFC’s sold-out European arena fight dates.

Sport sponsorship and endorsements

We regularly negotiate sponsorship and endorsement deals for our clients and are adept at representing both sports brands and athletes.

We are also able to ensure maximum value is delivered as a result of any endorsement by implementing a targeted and creative PR campaign.

We understand that, in this challenging economic climate, any sponsor will want to be confident that they will see a good return on their investment.

We believe we can help provide that confidence. Get in touch if you would like to see some examples of our work in this area.

Health and fitness PR

With an unrivalled contacts book across the national and consumer media in this sector, PHA’s dedicated health and fitness team deliver outstanding results time and again for all of our clients in this space.

From gym chains and bootcamps to personal trainers and fitness products, we have the experience, the contacts and the creativity to achieve results that really impact on our clients’ bottom line.

Athlete management and profile building

PHA Media’s sport and leisure team work with a number of athletes from across the sporting spectrum to both raise profiles and increase sponsorship opportunities and to manage and protect reputations.

Our client stable ranges from Premiership managers and international football players to GB’s beach volleyball team and record-breaking round-the-world sailor, Alex Thomson.

We are adept at managing the myriad of relationships and commitments that our athletes are involved in, and in maximising the kind of exposure they desire.

We also have vast experience when it comes to representing sporting individuals who find themselves under intense, and often unwanted, media scrutiny.

Goals and Movember

Goals and Movember

In November 2012 PHA client, Goals, teamed up with men’s health charity initiative Movember to raise money and awareness for prostate and testicular cancer

Alex Thomson

Alex Thomson

To plan and implement a PR strategy to support Alex Thomson as he prepared to take on the gruelling solo, non stop, round the world Vendee Globe race.

UFC at Wembley

UFC at Wembley

In February, UFC came to London for its latest UK event, at a sold-out Wembley Arena. PHA Media was responsible for promoting the event.

Wentworth Club

Wentworth Club

PHA Media worked as the retained PR agency for the Wentworth Club between 2009 and 2011, providing media support to the club.

Who we work with

  • FTB Pro
    FTB Pro
  • Alex Thomson Racing
    Alex Thomson Racing
  • Andrew Watson Racing Logo
    Andrew Watson Racing
  • UFC
  • Wentworth
  • Genting Casinos
    Genting Casinos
  • Hugo Boss
    Hugo Boss
  • West Ham United
    West Ham United
  • Revival
  • Fabrice Muamba Logo
    Fabrice Muamba
  • Goals Soccer Centres
    Goals Soccer Centres
  • Tough Mudder
    Tough Mudder
  • Parkour Generations
    Parkour Generations
  • BetVictor
  • Qatar 2022
    Qatar 2022
  • Who Scored
    Who Scored
  • Urban Golf
    Urban Golf
  • Beach Volleyball UK
    Beach Volleyball UK
  • Reebok Sports Club
    Reebok Sports Club
  • Pure Gym
    Pure Gym


“PHA Media consistently deliver positive media coverage on both a national and a regional level. When we formed a relationship with them, they pledged that ‘delivery’ was one of their biggest strengths and this is certainly the case. Most importantly, they have a great understanding of our brand.”

Paul Kirwin, Group Digital and Marketing Manager at PureGym

“PHA Media made big claims about their level of delivery and experience when we went out to pitch, but having worked with them for the best part of two years I understand why. Their unending commitment, enthusiasm, creativity and energy never fails to impress, and consistently delivers the kind of coverage that the Goals brand had never experienced before and, more importantly, a level that keeps us ahead of other sector providers. They quickly became much more than just an agency for us as a brand and me as an individual; they are an integral part of the whole team Goals and a fantastic bunch to work with.”

Michael Gibb, Head of Marketing, Goals

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