How do you tackle the issues of youth unemployment and the chronic skills shortage in the UK? Launch a nationwide campaign targeting businesses to take on the problem themselves. This campaign asked companies to commit to taking on apprentices as 5% of their workforce. But how do you motivate businesses to make a change? Ensuring the story was alive in the media, we secured hard hitting coverage, telling the stories of the new signups and placing 5% club members as thought-leaders on the topic of apprentices.
PHA helped to establish the 5% Club by finding and developing the stories which are at the very heart of the campaign, and then delivering them across the very best communication channels.