Online fitness is a crowded market, with the increasing popularity of celebrity fitness apps making the industry ever more competitive.

Our challenge was to generate excitement around the UK launch of Chris Hemsworth’s digital health & fitness platform, Centr – with very little access to the man himself – and to communicate its world-class offering of training and expertise to top tier national and lifestyle media.

At the same time, it was important to highlight that the platform is for people of all levels of fitness, from beginners to those with advanced levels of fitness.

Reaching a broad range of outlets – not just those outlets or pages read by fitness enthusiasts – was therefore crucial, as was tailoring our messaging for different audiences.


Front cover
of The Times Weekend supplement
page review feature in The Observer Magazine
pieces of coverage in one week around their six week free trial