Cult Wines
Introducing thousands of high net worth individuals from across the globe to the world of fine wine investment
Cult Wines are a leading global wine investment firm, based in London. They have hubs in Shanghai, Hong Kong and New York, and since 2007, they have provided market-leading fine wine investment and collection management services to a global audience.
Working with Cult Wines, PHA’s core social media brief was to target high-net worth individuals on a global scale on LinkedIn, introducing them to Cult Wines and supporting the company’s new business objectives. In addition, we implemented a successful thought leadership programme for several senior figures at the company, in the form of a regular long-form article strategy.
Beyond LinkedIn, key social objectives have included audience education on the fine wine sector and the Cult Wines a brand, and fine wine investment insights and thought leadership.
Alongside a robust organic strategy, we have also managed an effective cross-channel paid strategy to further develop brand awareness and develop strong social media presence.
54%
increase in Cult Wines’ social media following in 3 months
2,066
website clicks from social media content
250,000
social media impressions in 3 months
