We were brought in to help showcase dryrobe as a must-have product across different sports verticals, including surf, paddlesports, swim, triathlon, OCR, mountain biking, running, camping, wakeboarding and all touchline sports.
With dryrobe providing unrivalled protection against the elements, The PHA Group were tasked with communicating the innovative design of the product within our coverage, as well as explaining the journey of how the product came to be.
With little to no national exposure for the brand prior to PHA coming onboard, the team were tasked with securing key national coverage across business, leisure and lifestyle media to put dryrobe in front of new audiences.
"The PHA Group has become a really strong extension of our business and has delivered some incredible value in 2019. It’s been an absolute pleasure working with the PHA team and we’re excited about continuing to work with them in 2020 to deliver our epic plans!”