As the Coronavirus pandemic escalated in March 2020 our team set out to support cruise company Fred. Olsen. They faced a series of challenges as a result of the virus. Firstly, some people on board one of their vessels tested positive. Meanwhile, in one of his early press conferences, Prime Minister Boris Johnson advised all over 70s and those with serious underlying health conditions not to take cruising holidays. With journalists still trying to understand more about Coronavirus at the time, PHA helped to correct misunderstandings in the media and helped to avoid the publication of misleading and potentially damaging stories.
“We would highly recommend The PHA Group and have always been impressed by their professionalism, strategic counsel and strong connections in the media. Along with all cruise and travel companies, the coronavirus crisis impacted our business. The PHA group helped us to communicate clearly and openly with the media and our guests during a difficult time. PHA came and embedded with our in-house team for ten days. They became an essential member of the team and were able to quickly understand the challenges, add value and provide clear strategic thinking.”