When Paris-based dating app happn wanted to launch in the UK, we knew we had an exciting challenge on our hands. They had only 100,000 UK users, were rarely mentioned without reference to Tinder and were keen to set themselves apart in a competitive space. We knew that ‘finding love’ online was a hot topic: the dating app marketplace was on the rise and competition was fierce. We launched a campaign that saw their UK user base grow to over 2 million in three years. That’s a whole lot of love.


2 mil+
British users
pieces of coverage
46 stories
shared from Happn users'