SDL came to us seven months after appointing a new CEO, Adolfo Hernandez. As a FTSE 100 listed company with a strong British heritage, SDL wanted to drive awareness of their business story and increase their awareness in front of C-suite level executives in key verticals. As one of the top three translation companies in the world, there was the opportunity to significantly raise SDL’s profile. We needed to position SDL as the credible experts on translation technology and tell their story about enabling the age of understanding in global business.


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