Stepladder

Raising the profile of StepLadder’s collaborative peer-to-peer deposit raising solution in a traditionally sceptical market and driving first-time buyers to the platform

StepLadder is a collaborative peer-to-peer deposit raising platform on a mission to help first-time buyers get onto the property ladder faster, by collaborating with like-minded savers.

We were tasked with raising StepLadder’s profile in the mainstream media by increasing brand awareness among first-time buyers and educating a traditionally sceptical market on this new approach to raising a deposit for a house.

As the platform evolved, StepLadder was keen to be positioned as an authority on consumer money management.

As StepLadder was offering an industry-first solution, we knew we would need to position them as a trustworthy and credible business. We officially launched them following a successful pilot and arranged interviews for co-founders Lucy Mullins and Matthew Addison to discuss how StepLadder works, its mission and its long-term goals. We also brought the product to life through real-life stories of savers who had achieved their dream of saving for their first house thanks to StepLadder.

Working with StepLadder’s user-base was essential in showcasing the benefits of the platform, and we placed a number of case studies in the national press. Reacting to news stories on a national and regional level was also key in positioning Matthew as a property and financial expert in his own right, garnering further credibility for the platform.