Therabody PR Fitness Case Study

Reinforcing brand positioning

We have worked with Therabody (formerly Theragun) since 2019, after launching the brand in the UK. Already with a strong US presence, the aim was to quickly establish Theragun as the UK market leader in recovery technology. Interestingly though, share of voice was at that time down at 43% compared to their biggest rival.

Through a coordinated media and influencer strategy, in just three months of working together Therabody’s share of voice was 78% compared to their biggest rival. We have retained this lion’s share since, despite a considerable influx of other brands to the market.

Having initially worked exclusively on the Theragun range and percussive therapy, our scope has evolved to encompass Therabody’s growing product ecosystem, with wellness solutions including pneumatic compression, vibration therapy, and electrical muscle stimulation.

For the pneumatic compression launch of Therabody’s RecoveryAir in Q1 of 2022, we coordinated review coverage to land on launch day from no less than 11 key media targets – including GQ, Women’s Health, The Independent, T3 and Evening Standard. Educating editors and considered planning was fundamental to our success.