With the obstacle race market being as crowded as it is, the challenge for Total Warrior was to achieve meaningful media cut through against a very strong level of competition.
Since the first Tough Guy event in 1987, the UK has seen an influx of new races getting in on the action. With so many to choose from, the challenge for Total Warrior was how to position itself at the forefront.
In 2018, Total Warrior returned to Leeds and the Lake District, but with no new location to promote we had to think creatively about how we could get the media excited about this year’s events.
“We had been thinking about working with a PR company for a while and after doing some extensive research we decided to go for PHA. Their impressive back catalogue of success stories was the main reason we took the decision to go with them. We were not disappointed.
“They went above and beyond what they had promised us in regards to the number of articles across all platforms both locally and nationally. What impressed us most though was the regular feedback and updates they would give us throughout the campaign.
“It was a very open relationship with us able to discuss with them what messages we would like to get across and they would suggest ways in which this could be done. All in all, a fantastic company to work with and would highly recommend them to anyone.”