Virtuo had launched its UK offering in the summer of 2018, and after an initial burst of press coverage around the launch, felt its awareness and media cadence had dropped off by early 2019.

Virtuo previously worked with two other PR agencies, but the company didn’t feel it had seen the frequency, breadth or standard of media coverage it wanted to boost its awareness and userbase.

They were also about to launch its mobile-only car rental services in Manchester and Edinburgh and needed an agency to announce these expansions.


pieces of press coverage between April and December
pieces of national press coverage
uplift in website traffic in 24-hours following Ian King Live appearance