West Ham United is a club rich in history. It is known for its deep community ties and a traditional set of loyal supporters that are in many ways unique to English football.
The Hammers’ move to the London Stadium – a world class venue which had earned plaudits as the Olympic Stadium for London 2020 – presented significant challenges as well as great opportunity.
Unfortunately, it also meant that the huge range of positive, game-changing work the club – and indeed the West Ham players – carry out in the community had somehow gone unnoticed.
The main challenge was to come up with an idea which would underline the Club’s connections with the community in East London – and ensure people knew about it.
“In terms of West Ham, some of their schemes are leading the way among all those clubs… I don’t think there’s any single club I could name that does it to the depth and to the breadth and with the real commitment that West Ham do it.”