Over the course of a twelve-month campaign, YOTHA asked us to launch the company to the press and to promote the business to national, international and trade press.
Tackling challenges in the industry over the digitization of processes in the luxury yacht charter market, we were tasked to navigate these through brand positioning, messaging and media relations as well as sponsorships and brand partnerships work.
"The PHA Group is a bright, friendly, conscientious agency and they are a pleasure to work with.
As a result of their PR efforts, we received coverage in both yachting titles and international press helping to enhance our credibility with prospective charterers and industry insiders.
They were very proactive in discussing our needs, assisted us with a press trip and were happy to represent us at key sponsored events. A truly professional team."